How do you trade in old media boots for ultra-light running shoes?
Chances are your media organization already has at least one foot in the next generation media era. But the headwinds can be daunting. Internal barriers are significant when new services appear to threaten legacy platforms. And it’s not just about getting the whole team on board. Media providers must continue to develop a services-minded focus that accelerates production cycles and anticipates changes in deliverables – all the way up to the eleventh hour.
The reward for moving toward a Direct Engagement media approach is being positioned to capture bigger portions of marketing budgets, developing smart new products that harness databases and being poised to reposition or add the right talent to fuel new ventures. Next Coast Media can help analyze how existing resources and relationships can be redeployed to underpin new products and services, stimulate for-profit social and community interaction and direct your brand into a more commanding role as a targeted content and events service provider and distributor.
Our consulting services can be secured on a per-day, per-week or per-project basis. To schedule an introduction, contact: Services@NextCoastMedia.com
GOALS:
Use existing brand assets to create new revenue
Develop marketing services expertise
Develop targeted audience acquisition strategies
Build or sharpen custom media positioning and extensions
Equip sales leaders with tools to market integrated media services
Services:
• Strategic media consulting
• Development of integrated marketing/ media tools and solutions
• Development of leading edge marketing techniques to drive new
database registrants
• Strategic development of virtual asset/ content libraries
• Launching/ optimizing custom media products and services (custom
magazines, inserts, white papers, blogs, podcasts, events and video
programming)
• Aligning and acquiring talent to support new products and extensions
• Targeted strategic content development that aligns with primary industry
sponsors
• Auditing services of custom (print, digital and event) products and
campaigns
• Transforming corporate sponsored content into reference (long tail)
digital content
