We may be in an era when marketers can selectively target and cultivate new leads through demand generation tools, but building, managing and measuring campaigns grows more complex every day. There are several pieces to this challenge. For starters, marketers are constantly under pressure to communicate messaging that balances the expectations of sales leadership with the desires of the target buying audience, which often seeks information that is spoken or delivered in a direct, context-rich and ‘non-salesy’ manner. Another major challenge for marketers is to work in partnership with media organizations so that the two parties have end-to-end alignment, from establishing the intent of the project, to managing communication and content development to objectively measuring reach, response and overall performance. The Marketing Services arm of Next Coast Media is geared to assist in improving alignment with both your sales sponsors and media partners. We can also provide invaluable benefit in the development of penetrating, editorially-driven messaging that captures the unique strength of your brand. For more information, email: services@nextcoastmedia.com

Services:
• Developing a singular voice that has distinctive expression in each
   marketing channel
• Auditing services of your content suppliers (Evaluating effectiveness,
   content quality and positioning)
• Researching and defining audience engagement targets in marketing
   campaigns
• Content development and management for all media projects, including
   e-zines, sales and editorially-driven blogs and videos, white papers,
   case studies and custom events
• Project management for engagements with media providers
• Focus group planning and execution
• Moderating services for internal and external meetings and functions
• Expert analysis, briefings and reports around telecom and IT trends
• International marketing services for select geographies