
The Next Coast Media team carries deep domain experience in strategic development and positioning of face-to-face and virtual events and custom content (white papers, niche e-newsletters, marketing collateral, blogs, podcasts, custom magazines and e-mags and research briefs.) Corporate sponsored content has limitless application. We can work with your sales, publishing and editorial leadership to develop both products and distribution models that yield measurable results and provoke response and participation from your most coveted audience members.
Our event solutions for B2B marketers and media brands are designed to eliminate complexity, create compelling and timely programming, provide unique value to your clients and establish reliable and high margin revenue sources. For field marketing professionals, events can be a rich tool to generate qualified leads for your sales organization. We have been involved with producing over 1,000 live face-to-face events across the world – and know how the little things need to be managed just as aggressively as the big issues. Familiar with some of these hurdles?
- The right audience registered, but the wrong audience showed up
- Audience engagement was our goal, but a one-way conversation became the reality
- We failed to communicate the core value proposition in our pre-event marketing
- Our speakers were not in sync
- We used the wrong channels to promote the event
- Our sponsors didn’t get the leads they were hoping for
- Sales sold – or expected something – that couldn’t be delivered
- The live event venue didn’t fit with the audience and the message
By engaging with Next Coast Media, we can help guide an analysis of current assets and functions that – when working effectively – will provide the critical infrastructure for successful event positioning, production and buzz! Learn more and make a commitment to create an events strategy that gets your sponsors and your audience genuinely excited and engaged: Services@NextCoastMedia.com
Services:
• Identifying live and virtual event business opportunities
and partnerships
• Launching custom event products (webinars, virtual trade shows,
executive roundtables, wine tastings, sporting event programs,
half and full-day forums, focus groups and in-client briefings)
• Development and positioning of custom digital (or print) magazines,
landing pages, blogs and other corporate sponsored content
• Full service event marketing, production, logistics and on-site
management
• Communicating and marketing the value proposition of strategic
content products
• Moderating services for custom live events, webinar and videos
• Targeting and driving the right audience – using existing and external
databases and resources
• Training editors, client executives, project managers and event
management staff
• Custom content creation – writing, editing and sourcing





